\\ "I use IMDb to figure out who an actor is in a movie who I think I recognize but can't remember what else they've been in"
\\ "I use IMDb to look up who was in that one movie that one time, or some random trivia about a movie like where it was shot, or trying to figure out where I know a person from."
\\ "There's a lot of stuff I don't care about on IMDb. I just need to look up something from a movie."
People want a cleaner and more streamlined experience to search for specific movies and actors.